Today, with the booming of digital technologies,
the need for banks to revamp legacy systems and create frictionless customer experiences is well documented.
As part of its digital transformation strategy,
SGBL Group has taken on this challenge with the support of Backbase by renewing their front end information systems
to deliver excellence to its end customers.
The bank’s mission is to engage its customers -from retail to professional and corporate- with a range of new
services and self-service capabilities across all channels. As part of this, an ambitious program was launched to revamp the old legacy systems with new,
best in class digital solutions. In line with the change of its core banking system, SGBL partnered with Backbase to replace
its legacy internet and mobile banking solutions with Backbase omni-channel digital banking platform relying on a range of new technologies.
Change is happening fast; rollout has already begun in Lebanon.
The close collaboration has allowed SGBL to quickly implement innovative, cutting-edge technology.
In Lebanon, go-live was already achieved in December 2017 for internet and mobile banking with a further regional roll-out planned for subsidiaries
in Jordan, Cyprus and UAE.
The success of the project in Lebanon is unprecedented and will serve as a model for the other regions.
SGBL believes its customers will benefit from these new implementations, which bring them all the digital capabilities expectations.
These include easy-to-use environments, real time transactions, enhanced user experience (bespoke, autonomy, anytime-anywhere-any device),
faster time to market, increased security with multi-factor authentication,
online client origination, 24/7 banking services, and consistent service quality and scope across branches and digital channels.
Commenting on this partnership, Mr. Antoun Sehnaoui, Chairman and CEO of Societe Generale de Banque au Liban, said: “We are delighted to partner with Backbase to bring our customers the
best digital banking experience on the market. Backbase’s solutions will enhance agility in our suite of distribution channels as we
adapt to a dynamic retail and corporate client base. This partnership reflects our commitment to empowering our customers with the most secure,
innovative financial technology to help keep them moving forward with confidence.”
Jouk Pleiter, CEO of Backbase, comments: “We are delighted to have been chosen by SGBL and to play a role in the transformation
of their digital banking landscape. This expansive, customer-focused transformation brings SGBL into the same playing field as the FinTechs,
or even beyond. As an organization that embraces change SGBL has, in partnership with Backbase met developments in its industry,
transformed its digital capabilities and driven change within its organization and beyond.”
SGBL sees a range of trends emerging in the region for banking products, where the sector faces several challenges; Local regulators impose tight
constraints, market conditions can be difficult, and FinTechs have introduced a new level of disruption. To overcome these challenges, SGBL is
leveraging Backbase’s capabilities to become pioneers in the region. The Group is breaking new ground with true digital paperless banking.
Backbase platform will
enable SGBL to be the first to offer PSD2 (Second Payment Services Directive) to clients and comply with international regulations and standards.
About SGBL
SGBL group operates in the Middle East, The Gulf and Europe. It offers a complete, personalized range of banking services covering universal and
specialized financial services regrouping banking, insurance, financial leasing, wealth management, financial brokerage and credit card processing,
catering to all client categories. The Group has four core business lines, Retail Banking, Corporate Banking, Private Banking and Investment Banking.
SGBL endeavor to provide cutting edge universal banking services
to best serve its individual and corporate clients day after day; its mission being to grow alongside its clients and shareholders.
About Backbase
Backbase are the creators of the Backbase Omni-Channel Banking Platform, a state-of-the-art digital banking software solution that unifies data and functionality
from traditional core systems and new fintech players into a seamless digital customer experience. Industry analysts Gartner,
Forrester and Ovum recognize Backbase as an industry leader in terms of omni-channel banking platform capabilities, and award the company
high marks for its deep focus on customer experience management and unparalleled speed of implementation.
Press contact:
Christelle Feghaly
T: +961 1 499183
Ext: 11210
M: +961 79 111069
E:
christelle.feghaly@socgen.com
Beirut, 02/15/2018
